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You also have to ask yourself what kind of business you are running. Are you going after a single purchase, generating a large cash-flow, a subscription programme, or growing your business into a well-known brand, where your customers will come to for all their future needs? Get clear on your intended outcomes for your campaign before you begin the process of setting up, because if you have no clarity on direction, you can veer off course very quickly, losing out to your competitors. A general rule of thumb for marketing is to be everywhere that your potential customers are. However, in real terms, this simply isn’t possible, as your marketing budget and your profit margins might not allow for that to happen. Of course, you want as many potential opportunities to communicate with your audiences, but appropriate selection of channels, products and messages is the ‘art’ underpinning the science of technique and mechanics.
Determine Your Audience: Start by considering who your audience is. If you’re an established business, use data collected about existing customers. You can even target based upon their upcoming events. You’ll notice that your ad’s reach goes down as you become more selective. It feels like you’re intentionally losing potential traffic. Don’t you want to reach as many people as possible? Yes. You do. Target to spend wisely. Reach more of the right people with the right message. That’s what targeting is all about. Trying to reach too many people who aren’t the “right people” causes you to overspend on accidental clicks.
Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.
To market your YouTube channels to Redditors and Quora users, here is what you ought to do. Get familiar with the forum. Reddit users contribute to message threads while Quora users share solutions on a given subject. reddit logoBefore posting on Reddit or Quora, abide by the community rules. That means searching for duplicate content before uploading your own. There are more rules that govern specific communities on forums. Make sure you read them. Target the right subreddits or communities that apply to your industry or niche. Before joining, consider the number of subscribers, trending topics and recent activity. Don’t forget to check the quality of the content. Pro Tip: Create your account and start joining specific subreddits. Join in the discussion that applies to your industry or niche. Your goal is to build your reputation as a valued member of the subreddit. Jumping the gun and posting your videos will not work.
Understand your customers. Know your target demographics because these are the people you’re trying to reach and engage. Gather your own social media statistics and use existing data your company or client might already have to figure out who’s interacting with the business and who might be good future prospects to reach. After you’ve done your research, you can create useful character personas to help you better understand and categorize customers. Find even more details at realtrafficsource.com.