The climb of a restaurant growth professional : Sarid Drory: After serving as a Special Forces Lieutenant in Israel, stationed in Lebanon for five years, Drory’s first development and management experience was in the carpet and floor cleaning industry. He developed six successful companies in this category, selling them at a profit. See even more info on Sarid Drory Patch. In any business, the location of the restaurant is extremely vital. Marketing strategy needs to be done before establishing a restaurant in a certain location. Whatever strategy that we do it is a must to put 100% dedication and commitment into the business.
Figuring out food costs on every menu item is hard work. It’s also essential to turning a profit. Make weekly inventories and number-crunching routine duties. Accurate food cost accounting helps you develop better menus, deal with price fluctuations and budget for seasonal ingredients. Organize back of house so that staff can work with maximum efficiency and minimum waste, Make sure everyone understands the important role they play in holding down food costs. Emphasize best-prep practices as part of in-house training, and assign rotating positions to monitor overall effectiveness. Consider hiring a restaurant cleaning service such as from ServiceMaster to keep the premises clean and safe for employees.
Since that time, Drory has cultivated a prestigious history of success in the New York City restaurant scene. His first purchase was Ye Waverly Inn from the family who had run the establishment for three generations. Due to his strategic upgrades to the restaurant, including the installation of the famed garden, Drory created a popular New York hot spot and tripled the revenue in three years. After 14 years for ownership, he sold Ye Waverly Inn for seven figures. Next, Drory bought The Cub Room restaurant from renowned chef, Henry Meer for $1.25 million. After a year of ownership he had increased the revenue by 70%. Totaling in 8,000 square feet, The Cub Room housed a 3,000 square foot dining area, a lounge with a bar which was further expanded by Drory, with 89 types of scotch and 94 types of vodka. An organic café occupied the third room, which became a favorite hangout area for New Yorkers. After about ten years Drory sold the restaurant for $2.5 million
Drory’s next restaurant and renovation project was Greenwich café, a 24-hour café, which became a well- loved spot by its downtown West Village community. Barbara Walters even chose the restaurant to host a 4-hour, on-location live show where the community played an integral part of the broadcast. The initial project cost for the restaurant was $350,000 and it was sold for $1.8 million, adding to Drory’s portfolio. Along with Lesly Bernard, best known for Pravda and Clementine, and Herb Wilson, formerly of Bambou and Jack’s Fifth, Drory next remade Greenwich into NYC, which was acquired for $2.2 million. Drory’s other projects have included two Italian restaurants, located in East and West Village, and called Tanti Baci. Drory brought in special cooks from a village in Palermo, Italy, where his father was raised, to enhance the romantic feel of the restaurant. The two restaurants were a big success after 14 years of operating and were sold for $1.8 million each.
One of Drory’s latest projects is Artisanal Bistro, located on 2 Park Avenue, noted as NYC’s first artisanal food entries. After acquiring Artisanal, Drory made many improvements in the first 40 days, including saving $1.2 million by cutting expenses and adding enhancements to the environment for the clientele that love Artisanal. Menu enhancements by Drory include offering 81 types of wine by glass to match the existing menu of 197 types of cheese; expert bakers from Breads to add to the wine and cheese experience; and increasing the wine selection list to include top shelf cognac and scotch. Drory hired Adam Tihany, the famed hospitality designer who originally designed the space, to renovate Artisanal. Additional contracts in the works include two downtown hotspots; Spitzer’s Corner on 101 Rivington Street and Los Feliz on 109 Ludlow Street. Spitzer’s was bought for $5.2 million and Los Feliz for $2.8 million. Sarid also bought the club Fat Baby for $3 million. Drory will be moving Artisanal to a better and bigger location on Park Avenue, because Sarid would like to share the space with a substantial retail space for cheese and pastries by Fall 2016.
Whether your menu features burgers and fries or foie gras, customers deserve your best. Keep the restaurant spotless, keep staff well-trained, and keep a firm hand on quality in the kitchen. Your guests have choices, so you have to earn their business. Do it by earning their loyalty with outstanding customer service.
There are many things to consider before running a restaurant. Once you have a solid business plan in place, your brick-and-mortar foodie spot can become a reality. Concept – What is the whole idea behind your restaurant? Focus on the type of food you want to serve, and whether the setting will be casual, contemporary, or upscale. Most of all, consider what makes your restaurant unique. Budget – How much can you afford to spend on your restaurant? Your budget should take into consideration the cost of equipment and supplies, furniture, décor, labour, advertising, and the venue itself. You may need to borrow funds from a financial institution or approach investors to raise enough capital to get your restaurant off the ground.