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A research paper AdsRunner came across shows that global digital ad spend grew by 31% in 2021 and it is estimated that will grow by another 17% to hit $515,277 Billions in 2022. This shift to the online space and associated increase in advertising has, however, have led to a downside of much higher competition and higher advertising costs for many players. Following this trend, more retailers have closed their physical stores and have shifted their focus online. Together with this, businesses have allocated more of their marketing budgets to digital advertising and are seeing unanticipated boosts in revenues as a result. Some of these businesses are also many of the leading brands with excessively high advertising budgets. This should be a signal to smaller operators who can be confident that if the bigger players are seeing an opportunity, then that is also open to smaller businesses too.
You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few tricks on how to acquire more Youtube viewers and subscribers. Encourage Your Viewers to Subscribe: Want to increase your subscriber count? Start asking for it in your YouTube videos. A lot of upcoming YouTubers always aim at increasing viewership numbers only. While this is great, it is important to have repeat viewers. Just like in retail, a sale counts towards the business bottom line. But, this is a short term strategy. To stay ahead of competitors, businesses need to aim at having repeat customers. With repeat customers, businesses can grow and surpass their goals. Subscribers are repeat customers. By subscribing, your viewers become your followers. If they tap on the notification bell, they will receive an alert every time you upload a new video. By building a strong subscriber base, you create a powerful online community.
Google already decided to end third party cookies by 2023. This means digital marketers need to develop alternative strategies to reach their target audience. Personalized Email marketing is likely to be important. AR is an emerging digital marketing trend in sales and marketing strategies. It allows customers to try products before buying them. Many flooring and kitchen companies already allow consumers to virtually try through their mobile devices a color scheme or floor type. It is a fun and practical way of engaging customers and getting them excited about your brand.
So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories. See even more info on smmlite.com.